What are Neurocosmetics?

Neurocosmetics are rooted in the concept that the brain and skin are interconnected and that when certain active chemicals come in contact with nerve endings in the dermis, they impact our skin brain communication. 

Our skin is a living, breathing organism. Its barrier is made up of lipids, protective substances, and our microbiome. With 800,000 neurons and 200 receptors per square centimeter, it’s also the recipient of sensory information that passes through our cutaneous nerve fibers to reach our brain.

Because our skin is closely linked to our body’s immune and sensory pathways through our Neuro-Immuno-Cutaneous-Endocrine system (NICE), it can have a direct impact on how we think and feel. Certain ingredients in neurocosmetic skincare products have been proven to interact with NICE, activating or modulating neuroreceptors to unlock positive sensations and emotions. The bottom line? Neurocosmetic skincare has the potential to biochemically regulate our mood.

Neurocosmetics can significantly influence skin balance by focusing on how the neurological system and the skin interact. The term may be new, but has been used has been used in our industry for years. Menthol is popular in cleansers for its ability to trigger a cooling sensation, capsaicin is often included in muscle rub creams to create a feeling of heat that can help relieve body pain and tension, and aromatherapy uses scent to affect mood 

What do you mean by Skin-Brain connection?

Neurocosmetics revolves around the idea that the skin and brain are in constant interaction with one another, causing fluctuations and changes in mood.


The skin receives information from its surrounding environment and generates a response aimed at making the body aware of its external conditions via the nervous system. The nerve endings in the dermal layer of the skin act as receptors of external stimuli and are responsible for the cutaneous sensory system. Due to these nerves, we are able to feel cold when the temperature drops or pain when we are injured.

Biochemicals are a key ingredient in neurocosmetics. They come in many forms, but the type we’re concerned with is the beta endorphin: a class of neurotransmitter that forms the basis of brain-skin communication in our bodies. Beta endorphins are produced by the body and bind to receptors in various parts of the nervous system to block pain, relieve stress, and unlock rewarding sensations.

How is my mood linked to what I apply on my skin?

The skin receives information from the surrounding environment and generates a response that is aimed at making the body aware of the external conditions via the nervous system. The nerve endings in the dermis layer of the skin act as receptors of external stimuli and are responsible for the cutaneous sensory system. Due to the action of these nerves, we are able to feel cold when the temperature drops or pain when we are injured. Many ingredients have mood enhancing benefits as they help increase production of beta endorphins in our body and elevate our mood, such as dark chocolate, oranges, eggs, brown rice and bananas to name a few. 

What is the Justhuman way?

At Justhuman we believe in products that are clean, fast and uncompromisingly good so you can look and feel good on your terms. 

We use Clean, Biocompatible Ingredients. With the fusion of  natural and synthetic ingredients, which just work in a symphony, to give the elevation you desire. Our products are infused with rich peptides and biotics, enabling effective skin brain-communication and speeding up the process of looking good everyday. We don’t compromise. Ingredients that are not good for you, are simply not good for Justhuman.All our products are toxin free and cruelty freeWe love animals and we believe they shouldn’t pay the price for our vanity.

What do we mean by clean, biocompatible products?

Clean products are products that do not compromise on health for results. These products are free of ingredients that are linked to harmful effects like endocrine disruption, microbiome disruption, cancer and skin irritation, etc. They also care for the environment by using ingredients that are biodegradable and they are not tested on animals.

A product is biocompatible if it is effective without impairing the skin's physiology. We use natural ingredients and safe synthetics that the body can recognize and process efficiently without irritation, sensitization, or disruption of the skin.Our formulas support and work in synergy with the skin, enhancing the skin’s health and biological processes.

What are “clean ingredients”?

Justhuman is committed to only using ingredients that directly benefit the skin’s health. During formula development, our key priority is biocompatibility. We test pH levels for safety to make sure that our active ingredients are respectful of our skin and effective in our products. The result? Balanced formulas that are optimized for our skin’s physiology.

What are skin microflora?

The skin is the human body’s largest organ. It’s colonized by a diverse milieu of microorganisms, most of which are harmless or even beneficial to their host. All of the microbes that live on the skin collectively make up the skin microbiome, sometimes referred to as microflora or microbiota.

The skin is also an interface between us and our environment and, as such, colonized by a diverse collection of microorganisms including bacteria, fungi and viruses. Symbiotic microorganisms occupy a wide range of skin niches and protect against invasion by more pathogenic or harmful organisms. 

The microbiome doesn’t just exist on the surface of the skin: it reaches as far as the subcutaneous fat layer, signaling an inherent connection and even communication with the immune system. While the majority of the immune system is housed in the gut, it’s highly mobile and interacts with the bacteria on skin.

Optimal health for the skin requires a delicate balance between the communities of microbes living in and on the skin. Like the good bacteria found in other microbiomes of your body, the flora found on your skin are designed to protect you from unwanted irritants and invaders that can cause breakouts, fine lines, and other issues.

Why is it important to maintain our skin microbiome?

The skin microbiome plays a  crucial part in the protection, well-being and health of the human body. Skin microbes influence skin health, appearance and personal care while also supporting our immune system and providing critical defense against infections.

The math goes something like this:

Balanced skin microbiome = healthy immune response = naturally healthy-looking skin.

It makes sense if you think about it: if your microbiome is out of balance, pathogens can crash the party and the immune system flares up. When balance exists within the microbial ecosystem of the skin, a healthy complexion is reflected back at you.

What are pre, pro and post biotics?

Three domains of living organisms are:


  • Probiotic: a microorganism introduced into the body for its beneficial qualities
  • Prebiotic: a non-digestible food ingredient that promotes the growth of beneficial microorganisms in the intestine
  • Postbiotics: non-viable bacterial products or metabolic by-products from probiotics

Probiotics are good microbes that live on the skin. They regulate our skin’s balance of good and bad bacteria. 

Prebiotics are food for probiotics while postbiotics are leftovers from bacteria that have been fermented.

I have dandruff. Why should I be worried about microbiomes?

The scalp’s health is dependent on a healthy scalp microbiome. Its surface is protected and sustained by the microbiome in a symbiotic way. Research has shown that conditions like dandruff or dermatitis comes from the scalp microbiome being disrupted. One study showed that the scalps of people with dandruff contained different bacteria from those who didn’t have dandruff. Besides dandruff, an imbalanced scalp microbiome can lead to excess dryness or oiliness, itching and flaking, dullness, and hair loss. 

The scalp microbiome is unique. It has more sweat glands, lipids, and sebum than other parts of the skin. Keeping it balanced and healthy requires keeping it clean, but not washing it too often so as to not strip off natural oils that protect the skin. That means using the right products to help balance the scalp microbiome.

How does your product treat dandruff vs other popular brands?

Our products are highly effective and you can start seeing results within 7 days of use. Justhuman Probiotic Anti-Dandruff Shampoo uses our proprietary natural combination of 0.8% Piroctone Olamine and the Probiotic Bacillus coagulans. Both these ingredients work together to address the root cause of dandruff as opposed to the symptoms by controlling the dandruff-inducing fungus Malassezia globosa. They have an anti-inflammatory effect and naturally balance and nourish the scalp microbiome. 

What is Piroctone Olamine?

Piroctone Olamine is a potent anti-dandruff chemical. It contains anti-fungal qualities that make it perfect for tackling Malassezia globosa, a common fungus that causes dandruff.

Everybody's scalp has this fungus naturally, however some people are allergic to the chemicals it generates. When the skin becomes irritated, the body responds by flaking off the skin's uppermost layers in an attempt to get rid of the irritant. The only way to reduce dandruff is to stop this process.

Piroctone Olamine has good antioxidant properties and can fundamentally eradicate dandruff and itching, which is why it’s considered better-performing than other similar products.

What is Panthenol?

Panthenol is a chemical substance derived from pantothenic acid, also known as vitamin B5. Due to its hydrating, calming and anti-inflammatory qualities, it is a common ingredient in a variety of skincare and personal care products. The alcohol derivative of pantothenic acid is called panthenol.

How is Salicylic acid beneficial for my skin?

Salicylic acid belongs to a category of drugs known as salicylates. When applied to the skin, salicylic acid may help the skin shed its outer layer of dead cells reduce inflammation, and decrease breakouts. 

Salicylic acid can be used even after all your breakouts have cleared. The continued use of salicylic acid will ensure your pores stay clean and prevent acne.

What are dirty ingredients?

There are over 82,000 ingredients used in personal care products, as many as 1 in 8 of which are industrial chemicals. These toxic ingredients include carcinogens, reproductive toxins, pesticides and hormone disruptors. They are used in industrial settings for things like keeping concrete soft (plasticizers), taking grime off car parts (degreasers), and reducing surface tension in paint (surfactants). Exposure to such products , even small doses, can become dangerous . The list of dirty ingredients is long, but the most common ingredients to avoid are: 

  • BHA and BHT
  • Coal tar dyes: p-phenylenediamine and colors listed as “CI” followed by a five digit number
  • DEA-related ingredients
  • Dibutyl phthalate
  • Formaldehyde-releasing preservatives
  • Parabens
  • Parfum
  • PEG compounds
  • Petrolatum
  • Siloxanes
  • Sodium laureth sulfate
  • Triclosan

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Please email us at justhuman@swanrose.co